All pieces should include black and gold as the dominant colors.Keep the following guidelines in mind when using the secondary color palette: When using metallic foils, the closest available match to MU Gold should be selected. Pantone® 10123C (a premium metallic) is preferred, but 871C is acceptable when 10123C is unavailable. When your budget allows, you may want to incorporate metallic inks or foils. MU gold on white and white on MU gold has a low visual contrast and may be hard for people to see and/or read.Tints of our secondary colors are useful when designing charts, graphs and diagrams.It is necessary to create these formulas within your document rather than relying on the program’s built-in conversion from spot color to process color. The CMYK, RGB and HEX values for MU gold differ from the defaults in most design programs.RGB (red, green, blue) and HEX (hexadecimal) codes are for screens and websites.CMYK (cyan, magenta, yellow, black) is the 4-color build for printing.Supporting colors should be used as accents within your design, but should never become the main colors used.ĭefinitions & Tips | Primary Colors | Secondary Colors | Accessibility & Color A supporting color palette was designed to complement our primary colors. Our official primary colors are black and MU gold. Color unifies our marketing and embraces the Mizzou brand to ensure a cohesive message.
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